Pureology Mess It Up Texturizing Paste delivers buildable control, soft texture and shine to color-treated hair with its key ingredients, plant proteins. Plus, it benefits from a unique aromatherapy blend of tuberose, almond milk, and cedarwood.
Pureology is America's #1 professional color-treated hair care brand*, with 100% vegan formulas that are free of sulfates, parabens, mineral oil, and animal products or by-products. In addition, they are not tested on animals. All of our formulas are infused with our patented Antifade Complex® which protects color vibrancy and guarantees a long-lasting effect. Sunflower seed, a UV filter and vitamin E combat the harmful effects of the environment on color, while ensuring long-lasting shine. Our dual-benefit formulas provide color protection and personalized care to meet individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Retail Products and Salon Services data for the year ending December 31, 2019.
