For 7 years, L'Oréal research has collaborated with the University of Ioannina, an expert in biomimicry and analytical techniques. They have devised methods allowing us to identify the mechanism responsible for hair breakage during coloring, bleaching and highlighting: excess metal in the fiber. Once this phenomenon was identified, we were able to find a disruptive solution.

- Leila Hercouet, Head of Hair Breaking Innovations

Once we identified the cause of metal deposits in the hair, we were able to study a solution to counter the unwanted effects of these particles. Our teams have once again relied on their in-depth scientific knowledge of hair, formulation and active ingredients. “As a colorist, metals in water have been a huge problem and frustration for years. In Massachusetts, this affects over 75% of my clientele. »

-Sebastian Langman-Kirtley,
Hairdresser Partner, Hair Specialist, Expert in coloring, bleaching and balayage hair breakage innovations